Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural dupes and alternatives IT Cosmetics
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
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1 of 30 matches
Only showing matches with medium coverage, in liquid form, without silicones or coconut oil.
- 1 match has no coverage listed and is not shown.
- 5 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 14
The equivalent shade and the most similar concealer overall.

44.0 Deep NaturalChange shade
- 10.5 Light
- 11.0 Light Nude
- 11.5 Light Beige
- 13.0 Light Natural
- 14.0 Light Tan
- 14.5 Light Buff
- 20.0 Medium
- 21.0 Medium Tan
- 21.5 Medium Nude
- 23.5 Medium Amber
- 24.0 Medium Beige
- 25.0 Medium Natural
- 25.5 Medium Bronze
- 30.5 Tan
- 32 Tan Bronze
- 32.0 Tan Bronze
- 33.5 Tan Natural
- 34.5 Rich Golden
- 35.0 Rich Amber
- 35.5 Rich
- 40.0 Deep Tan
- 40.5 Deep
- 43.0 Deep Honey
- 44.0 Deep Naturalcurrent shade
- 45.5 Deep Ebony
- 13.0 Light Natural (for neutral undertones)
- 20.0 Medium (for neutral undertones)

- Overall match
- 75out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 52
- Wear (Wear & performance)
- 68
- Skin (Skin suitability)
- 50
- Shade match
- 90out of 100
- Colour
- 96
- Depth
- 97
- Undertone
- 70
Your shade $30 at Sephora
Where to buy 14
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
F15
Deep Neutral
L'Oréal Paris Lumi Le Glow Skin Tint, shade Deep Neutral
- Very close colour
- Deep · Neutral undertone
$13.97

NC60
MAC Cosmetics Studio Fix Powder Plus Foundation, shade NC60
- Very close colour
- Deep · Neutral undertone
$39

16.5 Chestnut
Hourglass Vanish Seamless Finish Foundation Stick, shade 16.5 Chestnut
- Very close colour
- Deep · Neutral undertone
$49

4N68 - Coffee
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N68 - Coffee
- Close colour
- Deep · Neutral undertone
$49

6N
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 6N
- Close colour
- Deep · Neutral undertone
$49
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 14, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 14.
Same or better
- Near-identical swatch colour
- Claims a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Claims a lightweight feel
Different
- Olive rather than neutral undertone
- Radiant finish instead of natural
- Medium rather than full coverage
- Does not claim not settling into lines
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy 14
Your shade $30 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.