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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural dupes and alternatives IT Cosmetics

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 42 Medium Deep Neutral

The equivalent shade: scored on colour, depth and undertone only.

Shade match
94out of 100
Colour
90
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Chestnut

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 77
    $30SephoraSephoraSame price

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for very deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 74
    $30SephoraSephoraSame price

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for very rich, deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 73
    $30SephoraSephoraSame price

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3
    Shade match 83
    $22SephoraSephora$8 less (27%)

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Radiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    16HR Camo Concealer

    Rich Cocoa
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: rich w/ neutral undertone

    Medium confidence· Digital match

    View match
  7. Shade match 72
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for very deep skin w/ cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15 Deep
    Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    41 Medium Deep Neutral
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · CoverGirl

    TruBlend Undercover Concealer

    Bronze
    Shade match 79
    $11.99Ulta BeautyUlta Beauty$18.01 less (60%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. Shade match 63
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: rich tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $42SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: very deep with an olive undertone

    Medium confidence· Digital match

    View match
  13. #15 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden
    Shade match 79
    $32SephoraSephoraCosts $2 more

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Rare Beauty

    Liquid Touch Brightening Concealer

    530N
    Shade match 78
    $24SephoraSephora$6 less (20%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  15. #17 · Rare Beauty

    Liquid Touch Brightening Concealer

    540C
    Shade match 77
    $24SephoraSephora$6 less (20%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  16. Shade match 76
    $38SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Fit Me Natural Finish Concealer

    Dark Coffee
    Shade match 76
    $10.99Ulta BeautyUlta Beauty(product price)$19.01 less (63%)

    Matches: Same neutral undertoneSame natural finishClaims a lightweight feel

    Differences: Slightly deeperNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    20

    Slight colour difference · Natural finish

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin

    Retailer shade note: 070 beige deep

    Medium confidence· Digital match

    View match
  18. #20 · NARS

    Radiant Creamy Concealer

    Cacao
    Shade match 81
    $36SephoraSephoraCosts $6 more

    Matches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: D2 - deep with warm undertones

    Medium confidence· Digital match

    View match
  19. Shade match 74
    $22SephoraSephora$8 less (27%)

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperRadiant rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  20. Shade match 71
    $42SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 88
    $32SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 88
    $32SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneClaims a skin-like finish

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    40 Medium Deep Golden
    Shade match 74
    $32SephoraSephoraCosts $2 more

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · CoverGirl

    TruBlend Undercover Concealer

    Cappuccino
    Shade match 71
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    71
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #27 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    44 Medium Deep Neutral
    Shade match 73
    $32SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 68
    $42SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 65
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperBuildable rather than full coverage

    Score details
    Shade match
    65
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Buildable rather than full coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57G rich golden
    Shade match 69
    $32SephoraSephoraCosts $2 more

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Olive rather than neutral undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    69
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Revolution Beauty Skin Silk Serum Foundation

    F15

    Revolution Beauty Skin Silk Serum Foundation, shade F15

    • Very close colour
    • Deep · Neutral undertone

    $15

  2. L'Oréal Paris Lumi Le Glow Skin Tint

    Deep Neutral

    L'Oréal Paris Lumi Le Glow Skin Tint, shade Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $13.97

  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    NC60

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NC60

    • Very close colour
    • Deep · Neutral undertone

    $39

  4. Hourglass Vanish Seamless Finish Foundation Stick

    16.5 Chestnut

    Hourglass Vanish Seamless Finish Foundation Stick, shade 16.5 Chestnut

    • Very close colour
    • Deep · Neutral undertone

    $49

  5. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N68 - Coffee

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N68 - Coffee

    • Close colour
    • Deep · Neutral undertone

    $49

  6. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    6N

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 6N

    • Close colour
    • Deep · Neutral undertone

    $49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 42 Medium Deep Neutral, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural. Every attribute compared, with its share of the score.

ComparedYour shade44.0 Deep NaturalClosest shade match42 Medium Deep NeutralScore
Shade match55% of overall94
Colour90#825b4a#845d47Very close colourColour difference 2.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 42 Medium Deep Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural. Every attribute compared, with its share of the score.

ComparedYour shade44.0 Deep NaturalClosest overall alternativeChestnutScore
Shade match55% of overall85
Colour75#825b4a#86563bClose colourColour difference 4.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 42 Medium Deep Neutral

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Chestnut

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.