Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural dupes and alternatives IT Cosmetics
4.2 (7,617)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than natural finish
Score details
Shade match
74
Finish & visual result
76
Wear & performance
100
Skin suitability
80
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: for very rich, deep skin w/ neutral undertones
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Matte rather than natural finish
Score details
Shade match
73
Finish & visual result
76
Wear & performance
100
Skin suitability
80
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: for deep skin w/ neutral undertones
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Noticeably different swatch colour· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
71
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
$12.99Ulta Beauty(product price)$17.01 less (57%)4.3 (3,814)
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than natural finish
Score details
Shade match
71
Finish & visual result
76
Wear & performance
76
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Noticeably different swatch colour· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
68
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural. Every attribute compared, with its share of the score.
ComparedYour shade44.0 Deep NaturalClosest matchChestnutHow they compareScore
Shade match55% of overall85
Colour60%75#825b4a#86563bClose colourColour difference 4.2 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 88/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6 more
View at Walmart
