Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium (for neutral undertones) dupes and alternatives IT Cosmetics
4.2 (7,617)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly deeper· Slightly cooler undertone· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with cool rosy undertones
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium (for neutral undertones) (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 1N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium (for neutral undertones). Every attribute compared, with its share of the score.
ComparedYour shade20.0 Medium (for neutral undertones)Closest shade match1NHow they compareScore
Shade match55% of overall96
Colour60%94#e8ccb7#ebceb5Very close colourColour difference 1.6 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 86/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Snow, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium (for neutral undertones). Every attribute compared, with its share of the score.
ComparedYour shade20.0 Medium (for neutral undertones)Closest overall alternativeSnowHow they compareScore
Shade match55% of overall83
Colour60%78#e8ccb7#fbdbc2Close colourColour difference 3.9 (0 is identical)
Overall match 87/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $22 more
