Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Formulation
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $30 at Sephora
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at Sephora
Ulta Beautyfrom $32 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $30 at Sephora
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $4 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same cool undertoneSame natural finishBoth claim not settling into lines
Differences: Medium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: light peach with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Olive rather than cool undertoneNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than cool undertone · Not marketed for oily/sensitive skin
Retailer shade note: medium with golden to olive undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for dry/combination/oily/sensitive skinContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $9 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Light Medium, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for dry/combination/oily/sensitive skinContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with cool pink undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$22 less (73%)Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim long-wearing
Differences: Satin rather than natural finishNot marketed for oily/sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for oily/sensitive skin
Retailer shade note: tan with cool-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephora$6 less (20%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: medium tan with cool pink undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $4 moreMatches: Very close colourSame natural finishBoth claim not settling into lines
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephora$6 less (20%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: medium with cool beige undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24 · low stockView at SephoraSephoraCosts $8 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly lighterDoes not claim not settling into linesNot marketed for combination/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: medium with cool peachy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $9 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Not marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Medium, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same natural finishSame full coverageBoth claim long-wearing
Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for oily/sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $9 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin
Retailer shade note: Medium, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same cool undertoneSame full coverageClaims a blurring effect
Differences: Matte rather than natural finishNot marketed for combination/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for combination/sensitive skin
Retailer shade note: Tan with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium to medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same natural finishBoth claim not settling into linesClaims a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: light to medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly lighterDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with cool pink undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same natural finishSame full coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautySephoraCosts $9 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly lighterNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Not marketed for oily/sensitive skin
Retailer shade note: Light, Cool Pink
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same natural finishSame full coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $6 moreMatches: Same cool undertoneClaims a blurring effectClaims transfer resistance
Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: MD2.5 - medium-deep with cool undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly deeperNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for oily/sensitive skin
Retailer shade note: Medium, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly lighterDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with cool pink undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium with a pink undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $8 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: medium deep with cool rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32.0 Tan Bronze (Medium light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Light 25 Cool
$42
22C Sugi
$50
Light Medium 15 Cool
$41
4C
4C Cool
Medium 30 Cool
$45
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Shape Tape Full Coverage Matte Concealer in 38N medium-tan neutral, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32.0 Tan Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Shape Tape Full Coverage Matte Concealer in 38N medium-tan neutral.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32.0 Tan Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Tarte Shape Tape Full Coverage Matte Concealer 38N medium-tan neutral
SephoraYour shade $30 at Sephora
Too Faced Born This Way Super Coverage Multi-Use Concealer Natural Beige
SephoraYour shade $30 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
