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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural dupes and alternatives IT Cosmetics

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in liquid form, without talc.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
44.0 Deep NaturalChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
24N
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
65out of 100
Colour
45
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Revolution Beauty Skin Silk Serum Foundation

    F15

    Revolution Beauty Skin Silk Serum Foundation, shade F15

    • Very close colour
    • Deep · Neutral undertone

    $15

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Lumi Le Glow Skin Tint

    Deep Neutral

    L'Oréal Paris Lumi Le Glow Skin Tint, shade Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $13.97

    WalmartView at Walmart
  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    NC60

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NC60

    • Very close colour
    • Deep · Neutral undertone

    $39

    SephoraView at Sephora
  4. Hourglass Vanish Seamless Finish Foundation Stick

    16.5 Chestnut

    Hourglass Vanish Seamless Finish Foundation Stick, shade 16.5 Chestnut

    • Very close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N68 - Coffee

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N68 - Coffee

    • Close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora
  6. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    6N

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 6N

    • Close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural. Every attribute compared, with its share of the score.

ComparedYour shade44.0 Deep NaturalClosest shade match24NScore
Shade match55% of overall65
Colour45#825b4a#874c2aSlight colour differenceColour difference 8.0 (0 is identical)
Depth88DeepDeepSameDepth difference: 5.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 65/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none
View full match

Where to buy 24N

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.