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CC+ Airbrush Perfecting Powder Foundation Deep dupes and alternatives IT Cosmetics

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Skin type

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Fragrance-free7No drying alcohol7Vegan2Cruelty-free3Oil-free0With SPF1Mineral5

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Only showing matches without silicones.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 7C1 Rich Mahogany

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Estée Lauder
7C1 Rich Mahogany
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Full coverage
Shade match
85out of 100
Colour
89
Depth
94
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $10 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Tarte
49W Tan-Deep Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Deep Cool
    Shade match 85
    $16Ulta BeautyUlta Beauty$26 less (62%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 64
    $30TargetTarget$12 less (29%)

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly lighterBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    64
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  3. #5 · Maybelline

    Lifter Stix Multi-Use Face Stick

    60
    Shade match 40
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Same natural finishBoth claim not settling into lines

    Differences: Described as medium, yours as rich deepNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural finish

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as medium, yours as rich deep · No blurring effect claimed

    Retailer shade note: warm medium/deep

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  4. #6 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4C1 Praline
    Shade match 40
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Described as medium, yours as rich deepMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as medium, yours as rich deep · Medium rather than full coverage

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  5. #7 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Dark 24
    Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Described as deep, yours as rich deepMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as rich deep · Matte rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for deep cool skin with a red hue

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Deep (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 7C1 Rich Mahogany, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest shade match7C1 Rich MahoganyScore
Shade match55% of overall85
Colour89#c07754#bb7050Very close colourColour difference 2.5 (0 is identical)
Depth94TanTanSameDepth difference: 3.3
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared55
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 75/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 7C1 Rich Mahogany.

Same or better

  • Very close colour
  • Same full coverage
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone none vs none
View full match

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest overall alternative49W Tan-Deep WarmScore
Shade match55% of overall83
Colour86#c07754#b47451Very close colourColour difference 2.8 (0 is identical)
Depth94TanTanSameDepth difference: 3.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm.

Same or better

  • Very close colour
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none
View full match

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 7C1 Rich Mahogany

Match price
$52Ulta BeautyUlta Beauty
Costs $10 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.