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CC+ Airbrush Perfecting Powder Foundation Deep dupes and alternatives IT Cosmetics

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan1Cruelty-free3Oil-free0With SPF1Mineral1

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Only showing matches in stick form.

  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Moisturizing Complexion Stick Tan Neutral

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Ulta Beauty Collection
Tan Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
84out of 100
Colour
87
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    12 Addis Ababa
    Shade match 84
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin

    Retailer shade note: caramel with warm undertones for soft bronze skin

    Medium confidence· Digital match

    View match
  3. #4 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  4. #5 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 64
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same full coverageBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    64
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  5. #6 · Maybelline

    Lifter Stix Multi-Use Face Stick

    60
    Shade match 40
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Same natural finishBoth claim not settling into lines

    Differences: Described as medium, yours as rich deepNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural finish

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as medium, yours as rich deep · No blurring effect claimed

    Retailer shade note: warm medium/deep

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Deep (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest matchTan NeutralScore
Shade match55% of overall84
Colour87#c07754#bd7e5bVery close colourColour difference 2.7 (0 is identical)
Depth97TanTanSameDepth difference: 2.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral.

Same or better

  • $26 less
  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high
View full match

Where to buy Tan Neutral

Match price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.