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CC+ Airbrush Perfecting Powder Foundation Deep dupes and alternatives IT Cosmetics

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol12Vegan3Cruelty-free7Oil-free0With SPF2Mineral2

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14 of 30

Only showing matches made for sensitive skin.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Laura Geller Baked Balance-n-Glow Illuminating Foundation Toffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Laura Geller
Toffee
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
88out of 100
Colour
93
Depth
100
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Moisturizing Complexion Stick Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Ulta Beauty Collection
Tan Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    49W Tan-Deep Warm
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    355
    Shade match 84
    $11.98WalmartWalmart$30.02 less (71%)

    Matches: Very close colourSame full coverageClaims 24-hour wear

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    355 Soft Matte
    Shade match 83
    $18WalmartWalmart$24 less (57%)

    Matches: Very close colourSame full coverageClaims 24-hour wear

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    318 Tan Cool
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Very close colourClaims a skin-like finishClaims 48-hour wear

    Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I am Magic Powder Foundation

    Burkina - Tan 3
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Same full coverageClaims long-wearingClaims a lightweight feel

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Deep Cool
    Shade match 85
    $16Ulta BeautyUlta Beauty$26 less (62%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Tan
    Shade match 82
    $21.49Ulta BeautyUlta Beauty$20.51 less (49%)

    Matches: Same natural finishClaims a skin-like finish

    Differences: Light rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 64
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same full coverageBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    64
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4C1 Praline
    Shade match 40
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Described as medium, yours as rich deepMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as medium, yours as rich deep · Medium rather than full coverage

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  12. #14 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Dark 24
    Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Described as deep, yours as rich deepMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as rich deep · Matte rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for deep cool skin with a red hue

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Deep (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Geller Baked Balance-n-Glow Illuminating Foundation in Toffee, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest shade matchToffeeScore
Shade match55% of overall88
Colour93#c07754#bb7a5bVery close colourColour difference 1.8 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 88/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Glow Illuminating Foundation in Toffee.

Same or better

  • $4 less
  • Very close colour
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Light rather than full coverage

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone none vs high
View full match

Why the closest overall alternative works

Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest overall alternativeTan NeutralScore
Shade match55% of overall84
Colour87#c07754#bd7e5bVery close colourColour difference 2.7 (0 is identical)
Depth97TanTanSameDepth difference: 2.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral.

Same or better

  • $26 less
  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high
View full match

Where to buy

Closest shade match

Laura Geller Baked Balance-n-Glow Illuminating Foundation Toffee

Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Moisturizing Complexion Stick Tan Neutral

Match price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.