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CC+ Airbrush Perfecting Powder Foundation Fair dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral2

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Only showing matches made for sensitive skin, without dimethicone.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Fair

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
Pixi
Fair
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
90out of 100
Colour
96
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$15.40Ulta BeautyUlta Beauty
$26.60 less (63%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Light
    Shade match 84
    $45Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Cream
    Shade match 86
    $22Ulta BeautyUlta Beauty(product price)$20 less (48%)

    Matches: Very close colourSame natural finish

    Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Fair (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Looks identical
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  2. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Looks identical
    • Very fair · Cool undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 0.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 0.5 N

    • Very close colour
    • Very fair · Neutral undertone

    $32

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Very close colour
    • Very fair · Neutral undertone

    $22

    SephoraView at Sephora
  6. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Fair, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest matchFairScore
Shade match55% of overall90
Colour96#fde7d9#fce4d7Looks identicalColour difference 1.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Fair.

Same or better

  • $26.60 less
  • Near-identical swatch colour
  • Same natural finish
  • Buildable rather than full coverage

Different

  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone none vs none
View full match

Where to buy Fair

Best price
$15.40Ulta BeautyUlta Beauty
$26.60 less (63%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.