Beautler.Your beauty butler

CC+ Airbrush Perfecting Powder Foundation Fair dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Sephora Collection Best Skin Ever Liquid Foundation 02P

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
Sephora Collection
02P
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$18 less (43%)

Your shade $42 at Ulta Beauty

Closest overall alternative: R.E.M. Beauty Sweetener Foundation fair 2 n

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
R.E.M. Beauty
fair 2 n
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
20
Match price
$35Ulta BeautyUlta Beauty
$7 less (17%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    390 Snow
    Shade match 90
    $14.97WalmartWalmart$27.03 less (64%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $63SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very fair with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $44Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    74
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: Very Fair with cool pink undertones

    Medium confidence· Digital match

    View match
  4. #6 · R.E.M. Beauty

    Sweetener Foundation

    fair 5 w
    Shade match 85
    $35Ulta BeautyUlta Beauty(product price)$7 less (17%)

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Matte rather than natural finishBuildable rather than full coverageNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $63SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: most fair with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Light Reflecting Foundation

    Yulong
    Shade match 89
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $58SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    8B Porcelain Beige
    Shade match 90
    $42Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very fair skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $15.40$22Ulta BeautyUlta Beauty$26.60 less (63%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    395 Rose Pearl
    Shade match 86
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 18-hour wear

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: fair rosy

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $58SephoraSephoraCosts $16 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin

    Medium confidence· Digital match

    View match
  17. Shade match 89
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 18-hour wear

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: very fair neutral

    Medium confidence· Digital match

    View match
  18. #20 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    0N Chantilly
    Shade match 88
    $54Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourBoth claim a blurring effectClaims 16-hour wear

    Differences: Matte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 87
    $63SephoraSephoraCosts $21 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.75 Custard
    Shade match 88
    $41SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 90
    $40SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame full coverageClaims long-wearing

    Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    64
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Light
    Shade match 84
    $45Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    2N Mighty
    Shade match 85
    $47Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  24. Shade match 85
    $63SephoraSephoraCosts $21 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with cool undertones

    Medium confidence· Digital match

    View match
  25. Shade match 85
    $63SephoraSephoraCosts $21 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: most fair with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Hourglass

    Vanish Seamless Finish Foundation Stick

    1.5 Cream
    Shade match 86
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair, cool undertones

    Medium confidence· Digital match

    View match
  27. Shade match 86
    $22Ulta BeautyUlta Beauty(product price)$20 less (48%)

    Matches: Very close colourSame natural finish

    Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  28. Shade match 84
    $63SephoraSephoraCosts $21 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    2 Fair Warm
    Shade match 91
    $38SephoraSephora$4 less (10%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  30. #32 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    4 Fair Neutral
    Shade match 91
    $38SephoraSephora$4 less (10%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  31. Shade match 91
    $36SephoraSephora$6 less (14%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Fair (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Looks identical
    • Very fair · Cool undertone

    $36

  2. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Looks identical
    • Very fair · Cool undertone

    $10.99

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 0.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 0.5 N

    • Very close colour
    • Very fair · Neutral undertone

    $32

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Very close colour
    • Very fair · Neutral undertone

    $22

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Liquid Foundation in 02P, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade match02PScore
Shade match55% of overall92
Colour99#fde7d9#ffe9dbLooks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone70UnknownCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 02P.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Same natural finish
  • Medium rather than full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none

Why the closest overall alternative works

R.E.M. Beauty Sweetener Foundation in fair 2 n, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativefair 2 nScore
Shade match55% of overall89
Colour94#fde7d9#ffe5d4Very close colourColour difference 1.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveCombinationBoth marketed for combination skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in fair 2 n.

Same or better

  • $7 less
  • Very close colour
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Not marketed for dry/normal/oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Liquid Foundation 02P

Best price
$24SephoraSephora
$18 less (43%)

Your shade $42 at Ulta Beauty

Closest overall alternative

R.E.M. Beauty Sweetener Foundation fair 2 n

Match price
$35Ulta BeautyUlta Beauty
$7 less (17%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.