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CC+ Airbrush Perfecting Powder Foundation Medium Tan dupes and alternatives IT Cosmetics

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Warm Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Full coverage
The match
CoverGirl
Warm Beige
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$15.13WalmartWalmart
$26.87 less (64%)

Your shade $42 at Ulta Beauty

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 120 Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Full coverage
The match
Haus Labs
120 Light
Depth and undertone: Fair · Warm · peach
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Best price
$52SephoraSephora
Costs $10 more

Your shade $42 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $12.98WalmartWalmart$29.02 less (69%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    74
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    22N Light Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    130 Warm
    Shade match 97
    $19.99Ulta BeautyUlta Beauty(product price)$22.01 less (52%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than full coverageNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    66
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $58SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N5
    Shade match 88
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: rosy beige with neutral undertones for light to medium skin

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Natural Matte Longwear Foundation

    PATAGONIA
    Shade match 88
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone

    Medium confidence· Digital match

    View match
  10. #12 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    17.5N
    Shade match 88
    $48SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  11. #13 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    9 Light Neutral
    Shade match 92
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  12. #14 · RMS Beauty

    ReEvolve Natural Finish Foundation

    22.5
    Shade match 77
    $59Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: cool buff beige

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same full coverageBoth claim a blurring effectClaims long-wearing

    Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  14. #16 · NARS

    Light Reflecting Foundation

    Vallauris
    Shade match 77
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: M1.5 - medium with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  16. #18 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    215 Natural Ivory
    Shade match 74
    $14.99TargetTarget$27.01 less (64%)

    Matches: Same natural finish

    Differences: Slightly lighterMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  17. #19 · Charlotte Tilbury

    Airbrush Flawless Foundation

    5 Cool
    Shade match 76
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    1-2.5 Rosy Light
    Shade match 78
    $20.99Ulta BeautyUlta Beauty(product price)$21.01 less (50%)

    Matches: Near-identical swatch colour

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    47
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. #21 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    L04 Silk
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Luminous rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    36
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  20. #22 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 66
    $30TargetTarget$12 less (29%)

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    66
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  21. Shade match 40
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Described as very fair, yours as mediumMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    74
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as very fair, yours as medium · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: very light warm skin with yellow undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  22. #24 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Ivory 06
    Shade match 40
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Described as very fair, yours as mediumNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    74
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as very fair, yours as medium · Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: very light neutral skin with peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  23. #25 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 54
    $14.99TargetTarget$27.01 less (64%)

    Matches: Same natural finish

    Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    54
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  24. Shade match 40
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Described as light, yours as mediumMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as light, yours as medium · Medium rather than full coverage

    Retailer shade note: light with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  25. Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Described as fair, yours as mediumMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as fair, yours as medium · Medium rather than full coverage

    Retailer shade note: fair with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  26. #28 · Armani Beauty

    Luminous Silk Foundation

    3.75
    Shade match 40
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Described as fair, yours as mediumSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Described as fair, yours as medium · Slightly cooler undertone · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair, cool pink

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  27. #29 · Armani Beauty

    Luminous Silk Foundation

    1
    Shade match 40
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Described as fair, yours as mediumSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Described as fair, yours as medium · Slightly cooler undertone · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair, cool peach

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  28. #30 · KimChi Chic Beauty

    A Really Good Foundation

    103L
    Shade match 40
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Very close colourSame full coverageClaims long-wearing

    Differences: Described as fair, yours as mediumNeutral rather than warm undertoneNatural matte rather than natural finish

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as fair, yours as medium · Neutral rather than warm undertone · Natural matte rather than natural finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: Fair with Neutral Undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium Tan (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Looks identical
    • Light · Warm · peach undertone

    $8

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    300

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 300

    • Very close colour
    • Fair · Warm undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Very close colour
    • Fair · Warm undertone

    $36

  4. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

  5. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Warm Beige, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest shade matchWarm BeigeScore
Shade match55% of overall97
Colour95#f3c39d#f0c49dLooks identicalColour difference 1.3 (0 is identical)
Depth100FairFairSameDepth difference: 0.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Warm Beige.

Same or better

  • $26.87 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Adds SPF 28

Different

  • Matte finish instead of natural
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 28
OverlapPowder-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 120 Light, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest overall alternative120 LightScore
Shade match55% of overall97
Colour95#f3c39d#f5c8a2Looks identicalColour difference 1.4 (0 is identical)
Depth96FairFairSameDepth difference: 2.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 120 Light.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Warm Beige

Best price
$15.13WalmartWalmart
$26.87 less (64%)

Your shade $42 at Ulta Beauty

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 120 Light

Best price
$52SephoraSephora
Costs $10 more

Your shade $42 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.