Beautler.Your beauty butler

CC+ Airbrush Perfecting Powder Foundation Tan dupes and alternatives IT Cosmetics

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Timeless Hydrating Foundation 27B Light-Medium Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Natural · Full coverage
The match
Tarte
27B Light-Medium Beige
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
90out of 100
Colour
97
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: J.Cat Beauty Perfextion Long Wearing Foundation Soft Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Natural · Full coverage
The match
J.Cat Beauty
Soft Beige
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Best price
$3.89Ulta BeautyUlta Beauty
$38.11 less (91%)

Your shade $42 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $42SephoraSephoraSame price

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Timeless Hydrating Foundation

    29N Light-Medium Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Medium
    Shade match 88
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Medium Warm
    Shade match 86
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    17 Light Medium Cool
    Shade match 89
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $21.49Ulta BeautyUlta Beauty$20.51 less (49%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Light rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Cool
    Shade match 86
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Light Beige
    Shade match 86
    $9.29WalmartWalmart$32.71 less (78%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    13 Light Neutral
    Shade match 88
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  10. Shade match 80
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same full coverageBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  11. #13 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    14 Light Medium Warm
    Shade match 87
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm peach

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Cushion Foundation

    140 Neutral
    Shade match 85
    $19.99Ulta BeautyUlta Beauty$22.01 less (52%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Fair Porcelain
    Shade match 89
    $16Ulta BeautyUlta Beauty$26 less (62%)

    Matches: Near-identical swatch colour

    Differences: Matte rather than natural finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: pale with warm undertone

    Medium confidence· Digital match

    View match
  14. #16 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Natural
    Shade match 87
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Very close colourSame full coverageClaims long-wearing

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #17 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  16. #18 · IT Cosmetics

    CC+ Cream Illumination SPF 50+

    Medium Tan
    Shade match 84
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame full coverageAdds SPF 50

    Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: golden beige shade with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Beige 245
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Very close colourClaims 12-hour wearClaims a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Maybelline

    Fit Me Matte + Poreless Foundation

    Buff Beige 130
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Very close colourClaims 12-hour wearClaims a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. #21 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 76
    $30TargetTarget$12 less (29%)

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  20. #22 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    215 Natural Ivory
    Shade match 67
    $14.99TargetTarget$27.01 less (64%)

    Matches: Same natural finish

    Differences: Slightly lighterMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    67
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  21. #23 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    L06 Honey
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Luminous rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    36
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  22. #24 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 60
    $14.99TargetTarget$27.01 less (64%)

    Matches: Same natural finish

    Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    60
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  23. #25 · Maybelline

    Lifter Stix Multi-Use Face Stick

    10
    Shade match 40
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Described as fair, yours as rich deepNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as fair, yours as rich deep · No blurring effect claimed

    Retailer shade note: neutral fair

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as rich deep

    View match
  24. Shade match 40
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Described as light, yours as rich deepMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as light, yours as rich deep · Medium rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as rich deep

    View match
  25. Shade match 47
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same full coverageBoth claim a blurring effectClaims long-wearing

    Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    47
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  26. #28 · R.E.M. Beauty

    Sweetener Foundation

    light 8 nw
    Shade match 40
    $35Ulta BeautyUlta Beauty(product price)$7 less (17%)

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Described as light medium, yours as rich deepMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Described as light medium, yours as rich deep · Matte rather than natural finish · Buildable rather than full coverage · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: light to medium with neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as rich deep

    View match
  27. #29 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium Warm
    Shade match 40
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Described as light, yours as rich deepNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as light, yours as rich deep · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light with yellow undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as rich deep

    View match
  28. Shade match 40
    $46SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Described as fair, yours as rich deepMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as fair, yours as rich deep · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair - neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as rich deep

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Close colour
    • Light

    $15.99

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  4. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Close colour
    • Fair

    $10.99

  5. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest shade match27B Light-Medium BeigeScore
Shade match55% of overall90
Colour97#f7b994#f9bd99Looks identicalColour difference 1.0 (0 is identical)
Depth97LightLightSameDepth difference: 1.7
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none

Why the closest overall alternative works

J.Cat Beauty Perfextion Long Wearing Foundation in Soft Beige, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest overall alternativeSoft BeigeScore
Shade match55% of overall89
Colour95#f7b994#f1b491Looks identicalColour difference 1.4 (0 is identical)
Depth96LightLightSameDepth difference: 2.7
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To J.Cat Beauty Perfextion Long Wearing Foundation in Soft Beige.

Same or better

  • $38.11 less
  • Near-identical swatch colour
  • Same natural finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 27B Light-Medium Beige

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

J.Cat Beauty Perfextion Long Wearing Foundation Soft Beige

Best price
$3.89Ulta BeautyUlta Beauty
$38.11 less (91%)

Your shade $42 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.