CC+ Airbrush Perfecting Powder Foundation Tan dupes and alternatives IT Cosmetics
3.9 (592)·Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$30.01 less (71%)4.4 (182,841)
Matches: Very close colour· Claims 12-hour wear· Claims a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
62
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$30.01 less (71%)4.4 (182,841)
Matches: Very close colour· Claims 12-hour wear· Claims a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
62
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Differences: Slightly lighter· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
67
Finish & visual result
81
Wear & performance
40
Skin suitability
80
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Differences: Slightly deeper· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
60
Finish & visual result
81
Wear & performance
40
Skin suitability
80
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same natural finish· Both claim a blurring effect
Differences: Described as fair, yours as rich deep· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
93
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as fair, yours as rich deep · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: fair - neutral
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as rich deep
The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte CC color-correcting tinted serum in Tan, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan. Every attribute compared, with its share of the score.
ComparedYour shadeTanClosest matchTanHow they compareScore
Shade match55% of overall89
Colour60%95#f7b994#f0b691Looks identicalColour difference 1.4 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$4 less (10%)
