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CC+ Airbrush Perfecting Powder Foundation Medium dupes and alternatives IT Cosmetics

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Urban Decay Face Bond Self Setting Waterproof Foundation 11

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair
Finish and coverage: Natural · Full coverage
The match
Urban Decay
11
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$2 less (5%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Maybelline Instant Age Rewind Eraser Treatment Foundation 120

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair
Finish and coverage: Natural · Full coverage
The match
Maybelline
120
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
93
Wear (Wear & performance)
74
Skin (Skin suitability)
20
Best price
$12.98WalmartWalmart
$29.02 less (69%)

Your shade $42 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · RMS Beauty

    ReEvolve Natural Finish Foundation

    22.5
    Shade match 86
    $59Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: cool buff beige

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 18-hour wear

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Salzburg
    Shade match 87
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: L3.5 - Light with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for light skin with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3C
    Shade match 89
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with cool peachy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    13N
    Shade match 89
    $24SephoraSephora$18 less (43%)

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium light with golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2PEACH
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Best Skin Ever Liquid Foundation

    12P
    Shade match 88
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light with pink undertones

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Liquid Foundation

    15N
    Shade match 88
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $40SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light beige with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Looks identical
    • Fair · Warm · peach undertone

    $36

  2. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Looks identical
    • Fair

    $10.99

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $35

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Looks identical
    • Light · Neutral undertone

    $8

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Urban Decay Face Bond Self Setting Waterproof Foundation in 11, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade match11Score
Shade match55% of overall91
Colour98#f9c49a#f7c397Looks identicalColour difference 0.8 (0 is identical)
Depth99FairFairSameDepth difference: 0.7
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 11.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 120, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternative120Score
Shade match55% of overall87
Colour92#f9c49a#fbc9a5Very close colourColour difference 2.0 (0 is identical)
Depth96FairFairSameDepth difference: 2.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 120.

Same or better

  • $29.02 less
  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapPowder-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Urban Decay Face Bond Self Setting Waterproof Foundation 11

Best price
$40SephoraSephora
$2 less (5%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Maybelline Instant Age Rewind Eraser Treatment Foundation 120

Best price
$12.98WalmartWalmart
$29.02 less (69%)

Your shade $42 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.