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CC+ Airbrush Perfecting Powder Foundation Tan dupes and alternatives IT Cosmetics

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in serum form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Natural · Full coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
72out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
73
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Shade match
80out of 100
Colour
not scored yet
Depth
98
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$12 less (29%)

Your shade $42 at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 76
    $30TargetTarget$12 less (29%)

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  2. Shade match 40
    $46SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Described as fair, yours as rich deepMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as fair, yours as rich deep · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair - neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Close colour
    • Light

    $15.99

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  4. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Close colour
    • Fair

    $10.99

  5. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 16 Light Neutral, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest match16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#f7b994No swatchNot comparedNo swatch colour on one side
Depth98LightLightSameDepth difference: 1.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 72/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • $12 less
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone none vs none

Where to buy 16 Light Neutral

Best price
$30TargetTarget
$12 less (29%)

Your shade $42 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.