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CC+ Airbrush Perfecting Powder Foundation Medium Tan dupes and alternatives IT Cosmetics

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, mineral-based, without silicones.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no mineral claim listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Ivory 07

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Golden Ivory 07
Depth and undertone: Light · Warm · yellow
Finish and coverage: Natural · Medium coverage
Shade match
40out of 100
Colour
96
Depth
98
Undertone
100
Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as mediumWhy it matches
Best price
$39.50SephoraSephora
$2.50 less (6%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 40
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Described as very fair, yours as mediumNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    74
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as very fair, yours as medium · Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: very light neutral skin with peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium Tan (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Looks identical
    • Light · Warm · peach undertone

    $8

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    300

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 300

    • Very close colour
    • Fair · Warm undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Very close colour
    • Fair · Warm undertone

    $36

  4. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

  5. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Ivory 07, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest shade matchGolden Ivory 07Score
Shade match55% of overall40
Colour96#f3c39d#f3c096Looks identicalColour difference 1.3 (0 is identical)
Depth98FairLightCloseDepth difference: 1.2
Retailer descriptionMediumVery fairDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveNormal, dry, combination, sensitiveBoth marketed for combination/​dry/​normal/​sensitive skin
Overall match 60/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Ivory 07.

Same or better

  • $2.50 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Retailer describes it as very fair, yours as medium
  • Not marketed for oily skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs unknown-based; silicone none vs none

Where to buy Golden Ivory 07

Best price
$39.50SephoraSephora
$2.50 less (6%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.