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CC+ Airbrush Perfecting Powder Foundation Medium Tan dupes and alternatives IT Cosmetics

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with light coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Warm 1

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Full coverage
The match
Clinique
Light Warm 1
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Light coverage
Overall match
81out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
66
Wear (Wear & performance)
55
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $7 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    1-2.5 Rosy Light
    Shade match 78
    $20.99Ulta BeautyUlta Beauty(product price)$21.01 less (50%)

    Matches: Near-identical swatch colour

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    47
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium Tan (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Looks identical
    • Light · Warm · peach undertone

    $8

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    300

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 300

    • Very close colour
    • Fair · Warm undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Very close colour
    • Fair · Warm undertone

    $36

  4. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

  5. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Warm 1, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest matchLight Warm 1Score
Shade match55% of overall96
Colour94#f3c39d#f3c7a5Very close colourColour difference 1.5 (0 is identical)
Depth97FairFairSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish100NaturalNaturalSameSame natural finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared55
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, dry, oilyBoth marketed for combination/​dry/​oily skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Warm 1.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 45

Different

  • Light rather than full coverage
  • No blurring effect claimed
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapPowder-based vs water-based; silicone none vs high

Where to buy Light Warm 1

Match price
$49Ulta BeautyUlta Beauty
Costs $7 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.