Beautler.Your beauty butler

CC+ Airbrush Perfecting Powder Foundation Tan dupes and alternatives IT Cosmetics

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol6Vegan1Cruelty-free2Oil-free0With SPF0Mineral3

Avoid an ingredient

Sort

6 of 30

Only showing matches without talc or silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 27B Light-Medium Beige

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Natural · Full coverage
The match
Tarte
27B Light-Medium Beige
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
90out of 100
Colour
97
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    29N Light-Medium Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  3. #4 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 76
    $30TargetTarget$12 less (29%)

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  4. #5 · Maybelline

    Lifter Stix Multi-Use Face Stick

    10
    Shade match 40
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Described as fair, yours as rich deepNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as fair, yours as rich deep · No blurring effect claimed

    Retailer shade note: neutral fair

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as rich deep

    View match
  5. #6 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    2C1 Ecru
    Shade match 40
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Described as light, yours as rich deepMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as light, yours as rich deep · Medium rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Close colour
    • Light

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Close colour
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest match27B Light-Medium BeigeScore
Shade match55% of overall90
Colour97#f7b994#f9bd99Looks identicalColour difference 1.0 (0 is identical)
Depth97LightLightSameDepth difference: 1.7
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none
View full match

Where to buy 27B Light-Medium Beige

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.