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CC+ Airbrush Perfecting Powder Foundation Tan dupes and alternatives IT Cosmetics

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

  • Liquid0
  • Cream0
  • Stick0
  • Cushion0
  • Serum0
  • Gel1

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with light coverage, without talc.

  • 2 matches have no coverage listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Simply Ageless Skin Perfector Essence Foundation Light Medium

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Natural · Full coverage
The match
CoverGirl
Light Medium
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
Overall match
75out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
61
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
89out of 100
Colour
95
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$21.49Ulta BeautyUlta Beauty
$20.51 less (49%)

Your shade $42 at Ulta Beauty · lowest price $12.97 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Close colour
    • Light

    $15.99

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  4. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Close colour
    • Fair

    $10.99

  5. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light Medium, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest matchLight MediumScore
Shade match55% of overall89
Colour95#f7b994#f2b796Looks identicalColour difference 1.3 (0 is identical)
Depth98LightLightSameDepth difference: 1.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall61
Finish100NaturalNaturalSameSame natural finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 75/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light Medium.

Same or better

  • $20.51 less
  • Near-identical swatch colour
  • Same natural finish
  • Claims a skin-like finish

Different

  • Light rather than full coverage
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs moderate

Where to buy Light Medium

Match price
$21.49Ulta BeautyUlta Beauty
$20.51 less (49%)

Your shade $42 at Ulta Beauty · lowest price $12.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.