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CC+ Airbrush Perfecting Powder Foundation Tan dupes and alternatives IT Cosmetics

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid4
  • Cream0
  • Stick0
  • Cushion0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan4Cruelty-free3Oil-free0With SPF0Mineral0

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4 of 30

Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 2 matches have no coverage listed and are not shown.
  • 3 matches have no skin type listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 17 Light Medium Cool

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
17 Light Medium Cool
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Medium coverage
Overall match
76out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Shade match
89out of 100
Colour
94
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$4 less (10%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    13 Light Neutral
    Shade match 88
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    14 Light Medium Warm
    Shade match 87
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm peach

    Medium confidence· Digital match

    View match
  3. #4 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    2C1 Ecru
    Shade match 40
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Described as light, yours as rich deepMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as light, yours as rich deep · Medium rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Close colour
    • Light

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Close colour
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 17 Light Medium Cool, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest match17 Light Medium CoolScore
Shade match55% of overall89
Colour94#f7b994#f7b592Very close colourColour difference 1.5 (0 is identical)
Depth98LightLightSameDepth difference: 1.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCool · rosySome differencefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 17 Light Medium Cool.

Same or better

  • $4 less
  • Very close colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high
View full match

Where to buy 17 Light Medium Cool

Best price
$38SephoraSephora
$4 less (10%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.