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CC+ Cream Illumination SPF 50+ Deep dupes and alternatives IT Cosmetics

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol11Vegan4Cruelty-free9Oil-free0With SPF2Mineral2

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Only showing matches with a matte finish.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Natural Beige

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Full coverage
The match
CoverGirl
Natural Beige
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
73out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
53
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Shade match
89out of 100
Colour
83
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$15.13WalmartWalmart
$23.87 less (61%)

Your shade $39 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DP3 Caramel
    Shade match 88
    $40Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No SPF

    Retailer shade note: brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  2. #3 · Milani

    Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Sand
    Shade match 83
    $11.97WalmartWalmart$27.03 less (69%)

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than radiant finishNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    50
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  3. #4 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Deep Warm
    Shade match 86
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourClaims a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  4. #5 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Neutral
    Shade match 84
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  5. #6 · Live Tinted

    HUESTICK Complexion Stick

    08 Light/Medium
    Shade match 79
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same full coverageClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No SPF

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Dark Warm
    Shade match 80
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Claims a skin-like finishClaims a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    56S Rich Sand
    Shade match 80
    $42SephoraSephoraCosts $3 more

    Matches: Same full coverageClaims a blurring effectClaims 16-hour wear

    Differences: Slightly warmer undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · Laura Geller

    Baked Balance-n-Brighten Color Correcting Foundation

    Toffee
    Shade match 83
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing

    Differences: Matte rather than radiant finishLight rather than full coverageNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    28
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Light rather than full coverage · No SPF

    Retailer shade note: deepest shade, for rich skin

    Medium confidence· Digital match

    View match
  9. #10 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 72
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectClaims long-wearing

    Differences: Slightly lighterMatte rather than radiant finish

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish

    Low confidence· Digital match

    View match
  10. #11 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Cool
    Shade match 75
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Claims a lightweight feelNo fragrance listed

    Differences: Slightly cooler undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  11. #12 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    318 Tan Cool
    Shade match 72
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Claims a skin-like finishClaims 48-hour wearClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Deep (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Slight colour difference
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Slight colour difference
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Slight colour difference
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Natural Beige, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest matchNatural BeigeScore
Shade match55% of overall89
Colour83#b6836f#bb896eClose colourColour difference 3.3 (0 is identical)
Depth95Medium tanMedium tanSameDepth difference: 2.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 73/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Natural Beige.

Same or better

  • $23.87 less
  • Same neutral undertone
  • Same full coverage
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Matte finish instead of radiant
  • SPF 28 instead of SPF 50

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50SPF 28
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy Natural Beige

Best price
$15.13WalmartWalmart
$23.87 less (61%)

Your shade $39 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.