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CC+ Cream Illumination SPF 50+ Deep dupes and alternatives IT Cosmetics

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol7Vegan, applied. RemoveCruelty-free10Oil-free1With SPF0Mineral1

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Only showing matches vegan.

  • 20 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte CC color-correcting tinted serum Deep

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Full coverage
The match
Tarte
Deep
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
74out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
55
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
91out of 100
Colour
85
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DP3 Caramel
    Shade match 88
    $40Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No SPF

    Retailer shade note: brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  2. #3 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Taurillon
    Shade match 83
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourClaims long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: deep-rich (warm olive)

    Medium confidence· Digital match

    View match
  3. #4 · Milani

    Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Sand
    Shade match 83
    $11.97WalmartWalmart$27.03 less (69%)

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than radiant finishNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    50
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  4. #5 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    325 Medium
    Shade match 82
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    350 Medium
    Shade match 80
    $52SephoraSephoraCosts $13 more

    Matches: Claims a blurring effectClaims long-wearingClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  6. #7 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    400 Medium Deep
    Shade match 78
    $52SephoraSephoraCosts $13 more

    Matches: Claims a blurring effectClaims long-wearingClaims a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  7. #8 · Live Tinted

    HUESTICK Complexion Stick

    08 Light/Medium
    Shade match 79
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same full coverageClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No SPF

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    56S Rich Sand
    Shade match 80
    $42SephoraSephoraCosts $3 more

    Matches: Same full coverageClaims a blurring effectClaims 16-hour wear

    Differences: Slightly warmer undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  9. #10 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Tan Cool
    Shade match 40
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same neutral undertoneSame radiant finishSame full coverage

    Differences: Slightly lighterDescribed as tan, yours as rich deepNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Described as tan, yours as rich deep · No SPF

    Retailer shade note: tan with rosy to neutral undertone for deeper tan skin

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Deep (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Slight colour difference
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Slight colour difference
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Slight colour difference
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte CC color-correcting tinted serum in Deep, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest matchDeepScore
Shade match55% of overall91
Colour85#b6836f#bc8165Close colourColour difference 3.0 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 74/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Deep.

Same or better

  • Same neutral undertone
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • Medium rather than full coverage
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy Deep

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.