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CC+ Cream Illumination SPF 50+ Fair Light dupes and alternatives IT Cosmetics

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Essence Foundation Stick 40

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Fair LightChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Radiant · Full coverage
The match
Essence
40
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$32.01 less (82%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Fair LightChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Radiant · Full coverage
The match
Polite Society
Very Fair Cool
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Radiant · Full coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Skin Glow Foundation

    0CR Cool Rosy
    Shade match 91
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Buildable rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Liquid Foundation

    09P
    Shade match 99
    $24SephoraSephora$15 less (38%)

    Matches: Near-identical swatch colourSame cool undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    99
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: very light with pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Skin Glow Foundation

    1CR Cool Rosy
    Shade match 87
    $60SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame radiant finishClaims 24-hour wear

    Differences: Slightly deeperBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $39SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Medium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: fair complexion with cool rosy undertone

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $41Ulta BeautyUlta BeautyCosts $2 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Best Skin Ever Liquid Foundation

    04P
    Shade match 91
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame cool undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C0.5 Cool Light
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    54
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $53Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame cool undertoneClaims 24-hour wear

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    Oslo
    Shade match 91
    $55SephoraSephoraCosts $16 more

    Matches: Same cool undertoneClaims a blurring effectClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: L1 - very light with cool undertones

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with white-pink undertones

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $58SephoraSephoraCosts $19 more

    Matches: Same cool undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: very light skin with pink undertones

    Medium confidence· Digital match

    View match
  12. #14 · Sigma Beauty

    Skin Perfector Hydrating Tint

    1 - Fair Ivory
    Shade match 89
    $27.30$39Ulta BeautyUlta Beauty$11.70 less (30%)

    Matches: Near-identical swatch colourClaims long-wearingClaims a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: ivory

    Medium confidence· Digital match

    View match
  13. Shade match 92
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: Extra light with cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 91
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  15. Shade match 82
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair-light rosy neutral

    Medium confidence· Digital match

    View match
  16. #18 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 92
    $54SephoraSephoraCosts $15 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Essence

    Foundation Stick

    10
    Shade match 94
    $6.99Ulta BeautyUlta Beauty$32.01 less (82%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)No fragrance listed

    Differences: Matte rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 89
    $44SephoraSephoraCosts $5 more

    Matches: Same cool undertoneClaims long-wearingClaims transfer resistance

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  19. Shade match 76
    $12.59$17.99Ulta BeautyUlta Beauty$26.41 less (68%)

    Matches: Same radiant finishSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneContains drying alcoholNo SPF

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  20. Shade match 91
    $32SephoraSephora$7 less (18%)

    Matches: Same cool undertoneClaims long-wearingClaims a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for normal skin · No SPF

    Retailer shade note: cool fair pink

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C1.5 Cool Light
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Same cool undertoneClaims a skin-like finishNo fragrance listed

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    50
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Timeless Hydrating Foundation

    20B Light Beige
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  23. Shade match 91
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than radiant finishNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: very fair with cool-neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Fit Me Dewy + Smooth Foundation

    105 Fair Ivory
    Shade match 83
    $14.90WalmartWalmart$24.10 less (62%)

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Slightly warmer undertoneLight rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than full coverage

    Medium confidence· Digital match

    View match
  25. #27 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1.5
    Shade match 90
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly deeperLight-medium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Light-medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Light-medium rather than full coverage

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  26. Shade match 84
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: very light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  27. #29 · TIRTIR

    Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Matte rather than radiant finishContains drying alcoholNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol · No SPF

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  28. #30 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Alabaster
    Shade match 90
    $11.97WalmartWalmart$27.03 less (69%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  29. #31 · Natasha Denona

    HY-GLAM Powder Foundation

    RN1
    Shade match 99
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for normal/dry skin

    Score details
    Shade match
    99
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for normal/dry skin · No SPF

    Retailer shade note: fair rosy

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Fair Light (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cream Puff

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cream Puff

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

  4. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  5. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

  6. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Close colour
    • Very fair · Cool · pink undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 40, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair LightClosest shade match40Score
Shade match55% of overall99
Colour99#ffd8c5#fdd7c4Looks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 77/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 40.

Same or better

  • $32.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Cool, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair LightClosest overall alternativeVery Fair CoolScore
Shade match55% of overall89
Colour85#ffd8c5#f0ccbaVery close colourColour difference 3.0 (0 is identical)
Depth84Very fairFairSome differenceDepth difference: 6.4
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Same full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Runs slightly deeper
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

Essence Foundation Stick 40

Match price
$6.99Ulta BeautyUlta Beauty
$32.01 less (82%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Cool

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.