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CC+ Cream Illumination SPF 50+ Fair dupes and alternatives IT Cosmetics

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: R.E.M. Beauty Sweetener Foundation fair 5 w

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
The match
R.E.M. Beauty
fair 5 w
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Buildable coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 0.5N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Dior
0.5N
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
81out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $22Ulta BeautyUlta Beauty(product price)$17 less (44%)

    Matches: Very close colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $39SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 82% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $49Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than full coverage

    Retailer shade note: lightest pinky beige

    Medium confidence· Digital match

    View match
  5. #7 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 93
    $37SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $55SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame radiant finishClaims a lightweight feel

    Differences: Slightly cooler undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $58SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: very light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  8. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    3W Trailblazer
    Shade match 93
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: fair warm

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No SPF

    Retailer shade note: fair light

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $18.49Ulta BeautyUlta Beauty$20.51 less (53%)

    Matches: Near-identical swatch colourSame full coverageNo fragrance listed

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    89
    Finish & visual result
    53
    Wear & performance
    50
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish

    Medium confidence· Digital match

    View match
  12. #14 · Dior

    Forever Skin Glow Foundation

    0CR Cool Rosy
    Shade match 74
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame radiant finishClaims 24-hour wear

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  13. #15 · Sigma Beauty

    Skin Perfector Hydrating Tint

    1 - Fair Ivory
    Shade match 87
    $27.30$39Ulta BeautyUlta Beauty$11.70 less (30%)

    Matches: Very close colourClaims long-wearingClaims a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: ivory

    Medium confidence· Digital match

    View match
  14. #16 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Porcelain
    Shade match 93
    $11.97WalmartWalmart$27.03 less (69%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  15. Shade match 90
    $11.19$15.99Ulta BeautyUlta Beauty$27.81 less (71%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  16. #18 · Hourglass

    Vanish Seamless Finish Foundation Stick

    1.5 Cream
    Shade match 79
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame full coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: fair, cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · NARS

    Light Reflecting Foundation

    Yulong
    Shade match 85
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  18. Shade match 94
    $69Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  19. #21 · L.A. Girl

    Sheer Skin Tinted Foundation

    Ivory
    Shade match 91
    $10Ulta BeautyUlta Beauty$29 less (74%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishLight rather than full coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    47
    Wear & performance
    50
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Warm
    Shade match 94
    $39SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for normal/dry skin

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    50
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  21. Shade match 85
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    099 True Porcelain
    Shade match 92
    $14.99Ulta BeautyUlta Beauty$24.01 less (62%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Medium confidence· Digital match

    View match
  23. Shade match 87
    $54SephoraSephoraCosts $15 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N3
    Shade match 91
    $39Ulta BeautyUlta BeautySame price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: very fair with neutral peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Fair (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Looks identical
    • Very fair

    $10.99

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    345 Oatmeal

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal

    • Looks identical
    • Very fair

    $15.99

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair

    • Close colour
    • Very fair · Warm undertone

    $36

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Close colour
    • Very fair · Warm · golden undertone

    $36

  6. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in fair 5 w, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchfair 5 wScore
Shade match55% of overall96
Colour93#fddeca#fee3cfVery close colourColour difference 1.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dryCombinationMarketed for different skin types
Overall match 69/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in fair 5 w.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Not marketed for normal/dry skin
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 0.5N, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternative0.5NScore
Shade match55% of overall87
Colour93#fddeca#f9dcc5Very close colourColour difference 1.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 81/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 0.5N.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a lightweight feel

Different

  • Neutral rather than warm undertone
  • Contains alcohol
  • SPF 20 instead of SPF 50

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, low silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFSPF 50SPF 20
OverlapSilicone-based vs water-based; silicone high vs low

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation fair 5 w

Match price
$35Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 0.5N

Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.