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CC+ Cream Illumination SPF 50+ Medium Tan dupes and alternatives IT Cosmetics

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol7Vegan2Cruelty-free2Oil-free0With SPF1Mineral, applied. Remove

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Only showing matches mineral-based.

  • 1 match has no mineral claim listed and is not shown.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium Tan

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
IT Cosmetics
Medium Tan
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Very Light
    Shade match 92
    $17.99Ulta BeautyUlta Beauty$21.01 less (54%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than full coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than full coverage · No SPF

    Retailer shade note: 1 very light

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    7W Poplar
    Shade match 94
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: Very light with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Medium
    Shade match 87
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No SPF

    Retailer shade note: light medium

    Medium confidence· Digital match

    View match
  4. #5 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Ivory 06
    Shade match 88
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage

    Retailer shade note: very light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · Dior

    Forever Skin Perfect 24H Multi-Use Foundation Stick

    2,5 N Neutral
    Shade match 86
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a blurring effectClaims 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Dior

    Forever Skin Perfect 24H Multi-Use Foundation Stick

    3 N Neutral
    Shade match 85
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a blurring effectClaims 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Medium Tan (Fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    300

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 300

    • Very close colour
    • Fair · Warm undertone

    $30

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Very close colour
    • Light · Warm · peach undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Very close colour
    • Fair · Warm · peach undertone

    $36

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium Tan, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest matchMedium TanScore
Shade match55% of overall95
Colour92#f7c29f#f3c39dVery close colourColour difference 2.0 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium Tan.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Where to buy Medium Tan

Best price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.