CC+ Cream Illumination SPF 50+ Rich dupes and alternatives IT Cosmetics
4.0 (7,976)·Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Rich (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty Easy Blur Natural Airbrush Foundation in Amaretti 310G, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich. Every attribute compared, with its share of the score.
ComparedYour shadeRichClosest shade matchAmaretti 310GHow they compareScore
Shade match55% of overall97
Colour60%96#e6ac7f#e4aa79Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type100%87Normal, dryNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 36H Medium-Tan Honey, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich. Every attribute compared, with its share of the score.
ComparedYour shadeRichClosest overall alternative36H Medium-Tan HoneyHow they compareScore
Shade match55% of overall96
Colour60%94#e6ac7f#e0aa82Very close colourColour difference 1.6 (0 is identical)
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$17 less (44%)
