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CC+ Cream Illumination SPF 50+ Rich dupes and alternatives IT Cosmetics

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 30 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
RichChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
bareMinerals
Medium 30 Warm
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $6 more

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative: Chanel N°1 DE CHANEL Revitalizing Foundation BD101

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
RichChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Chanel
BD101
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Match price
$81Ulta BeautyUlta Beauty
Costs $42 more

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $81Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: No SPF

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    36H Medium-Tan Honey
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: medium to tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    700 Vienna
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $17.99Ulta BeautyUlta Beauty(product price)$21.01 less (54%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Contains drying alcoholNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I am Magic Natural Radiance Foundation

    640 Malta
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame full coverageClaims long-wearing

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $22Ulta BeautyUlta Beauty(product price)$17 less (44%)

    Matches: Very close colourSimilar undertone (neutral vs warm)No fragrance listed

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourSame warm undertoneClaims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5 Warm Medium
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    Super Serum Skin Tint SPF 40

    Shela ST8
    Shade match 92
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    59
    Wear & performance
    50
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage

    Retailer shade note: Light-medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 96
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage · No SPF

    Retailer shade note: for tan skin

    Medium confidence· Digital match

    View match
  12. #14 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 97
    $59Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  13. Shade match 96
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: Light-medium with warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 96
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Rich (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Looks identical
    • Light medium · Warm · golden undertone

    $30

  4. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

  6. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 30 Warm, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest shade matchMedium 30 WarmScore
Shade match55% of overall98
Colour97#e6ac7f#e5a97aLooks identicalColour difference 0.9 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 30 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Contains alcohol
  • SPF 20 instead of SPF 50

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 50SPF 20
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Chanel N°1 DE CHANEL Revitalizing Foundation in BD101, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest overall alternativeBD101Score
Shade match55% of overall95
Colour97#e6ac7f#e5ae81Looks identicalColour difference 0.9 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel N°1 DE CHANEL Revitalizing Foundation in BD101.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Same full coverage

Different

  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 30 Warm

Match price
$45Ulta BeautyUlta Beauty
Costs $6 more

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative

Chanel N°1 DE CHANEL Revitalizing Foundation BD101

Match price
$81Ulta BeautyUlta Beauty
Costs $42 more

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.