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CC+ Cream Illumination SPF 50+ Tan dupes and alternatives IT Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte0
  • Natural matte0
  • Natural1
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in gel form.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Fair Ivory

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Full coverage
The match
CoverGirl
Fair Ivory
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
Overall match
74out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
58
Wear (Wear & performance)
50
Skin (Skin suitability)
80
Shade match
87out of 100
Colour
91
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$20.01 less (51%)

Your shade $39 at Sephora · lowest price $14.78 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Tan (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Warm Nude

    CoverGirl TruBlend Undercover Concealer, shade Warm Nude

    • Very close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    05 Fair Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 05 Fair Peach

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Close colour
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Looks identical
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Close colour
    • Light medium · Warm · peach undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Fair Ivory, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest matchFair IvoryScore
Shade match55% of overall87
Colour91#d4a88d#d1ac92Very close colourColour difference 2.2 (0 is identical)
Depth98Medium lightLight mediumCloseDepth difference: 1.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dryCombination, dry, normal, oilyBoth marketed for normal/​dry skin
Overall match 74/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Fair Ivory.

Same or better

  • $20.01 less
  • Very close colour

Different

  • Natural finish instead of radiant
  • Medium rather than full coverage
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy Fair Ivory

Match price
$18.99Ulta BeautyUlta Beauty
$20.01 less (51%)

Your shade $39 at Sephora · lowest price $14.78 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.