Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $24 moreMatches: Near-identical swatch colourSame full coverageClaims long-wearing
Differences: Luminous rather than radiant finish
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame radiant finishClaims 24-hour wear
Differences: Neutral rather than warm undertoneBuildable rather than full coverageContains drying alcohol
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: light to medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Retailer shade note: moderately fair, warm neutral undertone
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No SPF
Retailer shade note: for light skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sSephoraCosts $21 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF
Retailer shade note: light, golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame radiant finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: light neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta BeautyCosts $33 moreMatches: Very close colourSimilar undertone (neutral vs warm)Claims a lightweight feel
Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Very close colourSame full coverageClaims 16-hour wear
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No SPF
Retailer shade note: light to medium skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Very close colourSame full coverageClaims 16-hour wear
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No SPF
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for normal skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for normal skin · No SPF
Retailer shade note: Light with warm yellow undertones
Medium confidence· Digital match
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta BeautyCosts $31 moreMatches: Near-identical swatch colourClaims a lightweight feelNo fragrance listed
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraSephoraCosts $5 moreMatches: Near-identical swatch colourClaims long-wearingClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourSame full coverageClaims 24-hour wear
Differences: Slightly cooler undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · No SPF
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautyUlta Beauty$20.01 less (51%)Matches: Very close colour
Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $21 moreMatches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $7 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for normal/dry skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for normal/dry skin · No SPF
Retailer shade note: Light with warm yellow undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta Beauty$29 less (74%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than radiant finishLight rather than full coverageNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than full coverage · No SPF
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautySephoraCosts $9 moreMatches: Very close colourClaims long-wearingClaims colour stability
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $10 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: light skin with warm peach undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephora$7 less (18%)Matches: Near-identical swatch colourClaims long-wearingClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for normal skin · No SPF
Retailer shade note: neutral bronze
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $5 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$21.01 less (54%)Matches: Near-identical swatch colourNo fragrance listed
Differences: Not marketed for normal skinNo SPF
Looks identical
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for normal skin · No SPF
Low confidence· Digital match
Palladio Beauty Wet & Dry Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$17.99View at Ulta BeautyUlta Beauty$26.01 less (67%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneMatte rather than radiant finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for normal/dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for normal/dry skin · No SPF
Retailer shade note: light, golden undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame radiant finishClaims a blurring effect
Differences: Slightly lighterNeutral rather than warm undertoneLight rather than full coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Light rather than full coverage · No SPF
Retailer shade note: for fair to light skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$5 less (13%)Matches: Near-identical swatch colourClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than warm undertoneNatural matte rather than radiant finishBuildable rather than full coverage
Looks identical · Natural matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than radiant finish · Buildable rather than full coverage · No SPF
Retailer shade note: light shade with neutral undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Tan (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Warm Nude
$12.99
05 Fair Peach
$32
3WP Warm Peach
$42
Natural Beige
$36
140
$12.99
Drift 3.8
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Doll 10 Peptide Bounce Balm Foundation in Light, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Doll 10 Peptide Bounce Balm Foundation in Light.
7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Hourglass Vanish Seamless Finish Foundation Stick in 8 Sand, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Seamless Finish Foundation Stick in 8 Sand.
8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Doll 10 Peptide Bounce Balm Foundation Light
Ulta BeautyYour shade $39 at Sephora
Hourglass Vanish Seamless Finish Foundation Stick 8 Sand
SephoraYour shade $39 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
