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CC+ Cream Illumination SPF 50+ Tan dupes and alternatives IT Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches in powder form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Palladio Beauty Wet & Dry Powder Foundation Ivory Myrrh

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Full coverage
The match
Palladio Beauty
Ivory Myrrh
Depth and undertone: Medium light
Finish and coverage: —
Overall match
72out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
96
Depth
98
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milani

    Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Creamy Natural
    Shade match 87
    $12.99Ulta BeautyUlta Beauty$26.01 less (67%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    50
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  2. #3 · Laura Geller

    Baked Balance-n-Glow Illuminating Foundation

    Fair
    Shade match 85
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneLight rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Light rather than full coverage · No SPF

    Retailer shade note: for fair to light skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Tan (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Warm Nude

    CoverGirl TruBlend Undercover Concealer, shade Warm Nude

    • Very close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    05 Fair Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 05 Fair Peach

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Close colour
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Looks identical
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Close colour
    • Light medium · Warm · peach undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Palladio Beauty Wet & Dry Powder Foundation in Ivory Myrrh, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest matchIvory MyrrhScore
Shade match55% of overall90
Colour96#d4a88d#cfa78dLooks identicalColour difference 1.2 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · none of 4 comparable50
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dryDryBoth marketed for dry skin
Overall match 72/100Shade match 90/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Palladio Beauty Wet & Dry Powder Foundation in Ivory Myrrh.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • No fragrance listed

Different

  • Not marketed for normal skin
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs powder-based; silicone high vs moderate
View full match

Where to buy Ivory Myrrh

Best price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.