Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
6 of 30 matches
Only showing matches in powder form.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $39 at Sephora
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$1 less (3%)Matches: Same neutral undertoneSame radiant finishClaims a blurring effect
Differences: Light rather than full coverageNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · No SPF
Retailer shade note: for rich skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)$23 less (59%)Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect
Differences: Slightly deeperMatte rather than radiant finishMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (59%)Matches: Claims a skin-like finishClaims a blurring effectClaims not settling into lines
Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$23 less (59%)Matches: Claims a lightweight feelNo fragrance listed
Differences: Slightly cooler undertoneMatte rather than radiant finishMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Deep (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
40.5 Deep
$30
Rich Chocolate
Caramel
$12
Perfect Beige
$12.99
C8
$16.99
050 Café
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Deep Warm, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Deep Warm.
1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Sand, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Sand.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Deep Warm
Ulta BeautyYour shade $39 at Sephora
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Sand
WalmartYour shade $39 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
