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CC+ Cream Natural Matte Foundation Deep Cool dupes and alternatives IT Cosmetics

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

  • Liquid0
  • Powder0
  • Cushion0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation True Lava Cake 590R

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Deep CoolChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Huda Beauty
True Lava Cake 590R
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Buildable coverage
Shade match
87out of 100
Colour
79
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$2 less (5%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: R.E.M. Beauty Sweetener Foundation rich 8 n

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Deep CoolChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
rich 8 n
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
75out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Very close colour
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in True Lava Cake 590R, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CoolClosest shade matchTrue Lava Cake 590RScore
Shade match55% of overall87
Colour79#482310#4c251aClose colourColour difference 3.8 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, oilyNormal, dry, oilyBoth marketed for oily skin
Overall match 74/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in True Lava Cake 590R.

Same or better

  • $2 less
  • Same cool undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Not marketed for combination skin
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

R.E.M. Beauty Sweetener Foundation in rich 8 n, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CoolClosest overall alternativerich 8 nScore
Shade match55% of overall78
Colour79#482310#4c2d1eClose colourColour difference 3.8 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 2.8
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, oilyCombinationBoth marketed for combination skin
Overall match 75/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in rich 8 n.

Same or better

  • $4 less
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation True Lava Cake 590R

Best price
$37SephoraSephora
$2 less (5%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

R.E.M. Beauty Sweetener Foundation rich 8 n

Match price
$35Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.