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CC+ Cream Natural Matte Foundation Deep Cool dupes and alternatives IT Cosmetics

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Powder0
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Fragrance-free2No drying alcohol2Vegan1Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 40 Walnut

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Deep CoolChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
40 Walnut
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
81
Wear (Wear & performance)
50
Skin (Skin suitability)
87
Shade match
93out of 100
Colour
95
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$6.83WalmartWalmart
$32.17 less (82%)

Your shade $39 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    42 Deep Walnut
    Shade match 87
    $8.38WalmartWalmart$30.62 less (79%)

    Matches: Similar undertone (neutral vs cool)Same matte finish

    Differences: Buildable rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  2. #3 · R.E.M. Beauty

    Sweetener Foundation

    rich 8 n
    Shade match 78
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: very rich with neutral, slightly red undertones

    Medium confidence· Digital match

    View match
  3. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    True Lava Cake 590R
    Shade match 87
    $37SephoraSephora$2 less (5%)

    Matches: Same cool undertoneBoth claim a blurring effectClaims long-wearing

    Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin · No SPF

    Retailer shade note: deep-rich with a red undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Very close colour
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 40 Walnut, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CoolClosest match40 WalnutScore
Shade match55% of overall93
Colour95#482310#49200dLooks identicalColour difference 1.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 40 Walnut.

Same or better

  • $32.17 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Buildable rather than full coverage

Different

  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 40Not listed
Overlap
View full match

Where to buy 40 Walnut

Best price
$6.83WalmartWalmart
$32.17 less (82%)

Your shade $39 at Sephora

WalmartView at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.