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CC+ Cream Natural Matte Foundation Fair Beige dupes and alternatives IT Cosmetics

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol6Vegan4Cruelty-free6Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

Closest shade match: Tarte Timeless Hydrating Foundation 20B Light Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Fair BeigeChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Tarte
20B Light Beige
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: R.E.M. Beauty Sweetener Foundation light 1 n

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Fair BeigeChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
light 1 n
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    1N Neutral
    Shade match 93
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  2. #4 · R.E.M. Beauty

    Sweetener Foundation

    fair 8 n
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 03
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · R.E.M. Beauty

    Sweetener Foundation

    light 2 nw
    Shade match 90
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: very light with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 04
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 11
    Shade match 84
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Timeless Hydrating Foundation

    16N Fair-Light Neutral
    Shade match 91
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · R.E.M. Beauty

    Sweetener Foundation

    fair 10 p
    Shade match 85
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: fair to light with peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Beige (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Looks identical
    • Very fair · Neutral undertone

    $34

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    280

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 280

    • Very close colour
    • Fair · Neutral undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  6. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 20B Light Beige, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shadeFair BeigeClosest shade match20B Light BeigeScore
Shade match55% of overall97
Colour95#fdcfb5#fdd3bbLooks identicalColour difference 1.3 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 20B Light Beige.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

R.E.M. Beauty Sweetener Foundation in light 1 n, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shadeFair BeigeClosest overall alternativelight 1 nScore
Shade match55% of overall96
Colour95#fdcfb5#f7c9afLooks identicalColour difference 1.4 (0 is identical)
Depth95Very fairFairCloseDepth difference: 3.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, oilyCombinationBoth marketed for combination skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in light 1 n.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 20B Light Beige

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

R.E.M. Beauty Sweetener Foundation light 1 n

Match price
$35Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.