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CC+ Cream Natural Matte Foundation Fair Beige dupes and alternatives IT Cosmetics

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free1With SPF0Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Laura Mercier Tinted Blur Balm Skin Tint Shade 00

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Fair BeigeChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
Shade 00
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
Overall match
78out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
91out of 100
Colour
87
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $5 more

Your shade $39 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Beige (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Looks identical
    • Very fair · Neutral undertone

    $34

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    280

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 280

    • Very close colour
    • Fair · Neutral undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  6. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Tinted Blur Balm Skin Tint in Shade 00, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shadeFair BeigeClosest matchShade 00Score
Shade match55% of overall91
Colour87#fdcfb5#f0cab5Very close colourColour difference 2.8 (0 is identical)
Depth94Very fairFairCloseDepth difference: 3.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish100MatteMatteSameSame matte finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Tinted Blur Balm Skin Tint in Shade 00.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Light rather than full coverage
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Where to buy Shade 00

Best price
$44SephoraSephora
Costs $5 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.