CC+ Cream Natural Matte Foundation Fair Light dupes and alternatives IT Cosmetics
4.4 (7,185)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Light (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Laura Geller Baked Balance-n-Glow Illuminating Foundation in Porcelain, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Light. Every attribute compared, with its share of the score.
ComparedYour shadeFair LightClosest shade matchPorcelainHow they compareScore
Shade match55% of overall99
Colour60%99#f0c3ac#f0c2abLooks identicalColour difference 0.3 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 72/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Tinted Blur Balm Skin Tint in Shade 02, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Light. Every attribute compared, with its share of the score.
ComparedYour shadeFair LightClosest overall alternativeShade 02How they compareScore
Shade match55% of overall96
Colour60%94#f0c3ac#eec1a6Very close colourColour difference 1.6 (0 is identical)
Depth15%98FairLightCloseDepth difference: 1.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%100MatteMatteSameSame matte finish
Coverage30%20FullLightDifferentLight coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type100%87Combination, oilyNormal, combination, oilyBoth marketed for combination/oily skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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