CC+ Cream Natural Matte Foundation Fair Warm dupes and alternatives IT Cosmetics
Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
Finish
- Matte0
- Natural1
Formulation
- Liquid0
- Stick0
- Powder0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with light coverage.
Closest shade matchClosest overall alternative: L.A. Girl Sheer Skin Tinted Foundation Ivory
The equivalent shade and the most similar foundation overall.
Fair WarmChange shade
- Fair Porcelain
- Fair Ivory
- Fair Warmcurrent shade
- Fair Beige
- Fr Porcelain
- Fair
- Fair Light
- Light
- Light Neutral
- Light Cool
- Light Medium
- Light Medium Warm
- Medium
- Neutral Medium
- Medium Cool
- Neut Medium
- Medium Tan
- Neutral Tan
- Tan Cool
- Tan Warm
- Tan
- Tan Rich
- Rich
- Rich Honey
- Rich Cool
- Neutral Rich
- Deep
- Deep Honey
- Deep Bronze
- Neutral Deep
- Deep Mocha
- Deep Cool
- Overall match
- 77out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 58
- Wear (Wear & performance)
- 50
- Skin (Skin suitability)
- 50
- Shade match
- 95out of 100
- Colour
- 98
- Depth
- 99
- Undertone
- 85
Ulta BeautyYour shade $39 at Sephora
Where to buy Ivory
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyLooking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Warm (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Almond
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond
- Very close colour
- Very fair · Warm · golden undertone
$36
185
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185
- Very close colour
- Very fair · Warm · yellow undertone
$30
Cannelle
100
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100
- Very close colour
- Very fair · Warm undertone
$12.99
110N
Rare Beauty Liquid Touch Brightening Concealer, shade 110N
- Very close colour
- Very fair · Neutral · neutral golden undertone
$24
0W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1
- Close colour
- Fair · Warm undertone
$34
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L.A. Girl Sheer Skin Tinted Foundation in Ivory, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L.A. Girl Sheer Skin Tinted Foundation in Ivory.
Same or better
- $29 less
- Near-identical swatch colour
- Similar undertone (neutral vs warm)
- Both claim a blurring effect
Different
- Natural finish instead of matte
- Light rather than full coverage
- No SPF
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Where to buy Ivory
Ulta BeautyYour shade $39 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.