Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
12 of 32 matches
Only showing matches with full coverage.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $39 at Sephora
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at Sephora
Macy's$45View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: very fair beige with neutral undertones for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $2 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)$23.01 less (59%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephora$15 less (38%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/oily skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for combination/oily skin · No SPF
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperNo blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · No SPF
Retailer shade note: for very very light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (79%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$27.81 less (71%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.98View at Walmart
Target$11.99View at TargetWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta BeautyCosts $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · No SPF
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)$26.01 less (67%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed
Retailer shade note: neutral light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $13 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperSlightly cooler undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No blurring effect claimed · No SPF
Retailer shade note: very light with cool pink undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyMacy's$52View at Macy'sThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Beige (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0N1
$34
280
$30
2 Fair
$36
Tone 3.8 N
$32
Birch 1
$39
Tiramisu
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N00 Alabaster, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N00 Alabaster.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
SephoraYour shade $39 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
