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CC+ Cream Natural Matte Foundation Neutral Rich dupes and alternatives IT Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free14No drying alcohol11Vegan1Cruelty-free1Oil-free0With SPF2Mineral0

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Only showing matches with full coverage.

Closest shade match: Youthforia DATE NIGHT Skin Tint Serum Foundation 425

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Neutral RichChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Youthforia
425
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
Costs $9 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Matte Longwear Foundation ALEXANDRIA

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Neutral RichChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
NARS
ALEXANDRIA
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KVD Beauty

    Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Deep 084
    Shade match 91
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Retailer shade note: for deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  2. #4 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Toffee
    Shade match 91
    $3.89$5.99Ulta BeautyUlta Beauty$35.11 less (90%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    310 Burkina
    Shade match 87
    $14.40$24Ulta BeautyUlta Beauty$24.60 less (63%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: i am magic creamy foundations for dark skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 51 Neutral
    Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    340 Kampala
    Shade match 85
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No SPF

    Retailer shade note: for dark tan skin w/ golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    400
    Shade match 92
    $48Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No SPF

    Retailer shade note: Medium Deep to Deep - Neutral

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    230 Malawi
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No SPF

    Retailer shade note: for dark skin w/ golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW40
    Shade match 85
    $39SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · LORAC

    PRO Soft Focus Longwear Foundation

    22
    Shade match 77
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneNo SPF

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No SPF

    Retailer shade note: dark with golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Mocha
    Shade match 85
    $3.89$5.99Ulta BeautyUlta Beauty$35.11 less (90%)

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcoholNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcoholNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Rich (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    14 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 14 Deep

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 425, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest shade match425Score
Shade match55% of overall96
Colour93#a95728#a75a32Very close colourColour difference 1.9 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 425.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in ALEXANDRIA, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest overall alternativeALEXANDRIAScore
Shade match55% of overall84
Colour76#a95728#a7633cClose colourColour difference 4.2 (0 is identical)
Depth92Deep tanDeep tanSameDepth difference: 3.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 82/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in ALEXANDRIA.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Youthforia DATE NIGHT Skin Tint Serum Foundation 425

Best price
$48Ulta BeautyUlta Beauty
Costs $9 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Matte Longwear Foundation ALEXANDRIA

Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.