Beautler.Your beauty butler

CC+ Cream Natural Matte Foundation Light dupes and alternatives IT Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Super Stay 24H Skin Tint + Vitamin C 112

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation N4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Face Tape Full Coverage Foundation

    22B Light Beige
    Shade match 89
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance · No SPF

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    19H Fair-Light Honey
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Contains listed fragrance · No SPF

    Retailer shade note: fair to light skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    740 Marisol
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: for very very light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $41Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $52Ulta BeautyUlta BeautyCosts $13 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No SPF

    Retailer shade note: very light with cool pink undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $46Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for oily skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for oily skin · Contains listed fragrance · No SPF

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains listed fragrance · No SPF

    Retailer shade note: for light skin with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    21N Eburnean
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: neutral light with peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Neutral
    Shade match 95
    $39SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 86
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No SPF

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper

    Low confidence· Digital match

    View match
  14. #16 · Doll 10

    Peptide Bounce Balm Foundation

    Fair/Light
    Shade match 95
    $44Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for combination/oily skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/oily skin · No SPF

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Looks identical
    • Fair · Neutral undertone

    $16.99

  2. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

  4. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Very close colour
    • Light · Neutral undertone

    $36

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1

    • Very close colour
    • Light · Neutral · neutral pink undertone

    $34

  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 112, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest shade match112Score
Shade match55% of overall98
Colour97#f0c3ac#f3c7b1Looks identicalColour difference 1.0 (0 is identical)
Depth97FairFairSameDepth difference: 1.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 112.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in N4, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest overall alternativeN4Score
Shade match55% of overall96
Colour94#f0c3ac#f1c7aeVery close colourColour difference 1.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in N4.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

Maybelline Super Stay 24H Skin Tint + Vitamin C 112

Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation N4

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.