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CC+ Cream Natural Matte Foundation Deep Honey dupes and alternatives IT Cosmetics

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: PÜR 4-in-1 Tinted Moisturizer SPF 20 Dark Almond DG6

The equivalent shade: scored on colour, depth and undertone only.

The match
PÜR
Dark Almond DG6
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Match price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · No SPF

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Contains listed fragrance · No SPF

    Retailer shade note: for deep skin with warm olive undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Nutmeg
    Shade match 85
    $9.07WalmartWalmart$29.93 less (77%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Not marketed for combination skinNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for combination skin · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW47
    Shade match 89
    $39SephoraSephoraSame price

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: very deep with soft warm red undertones

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $53SephoraSephoraCosts $14 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skinContains drying alcoholNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Deep with Golden Undertones

    High confidence· Digital match

    View match
  6. #8 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    48G Tan-Deep Golden
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Olive rather than warm undertone · Contains listed fragrance · No SPF

    Retailer shade note: tan to deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 88
    $29Ulta BeautyUlta Beauty(product price)$10 less (26%)

    Matches: Same warm undertoneSame full coverageClaims long-wearing

    Differences: Natural matte rather than matte finishNo blurring effect claimedNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural matte rather than matte finish · No blurring effect claimed · No SPF

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $53SephoraSephoraCosts $14 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skinContains drying alcoholNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Deep with Golden Undertones

    High confidence· Digital match

    View match
  9. Shade match 87
    $53SephoraSephoraCosts $14 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skinContains drying alcoholNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Deep with Golden Undertones

    High confidence· Digital match

    View match
  10. Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C55
    Shade match 86
    $39SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims 24-hour wear

    Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep with rich golden olive undertones

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No SPF

    Retailer shade note: level-two dark with a warm undertone

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $40SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims long-wearing

    Differences: Neutral rather than warm undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains listed fragrance · No SPF

    Retailer shade note: for deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $47SephoraSephoraCosts $8 more

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims a skin-like finish

    Differences: Natural rather than matte finishContains drying alcoholNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol · No SPF

    Retailer shade note: ultra deep with neutral-warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    5 Benin
    Shade match 85
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    43

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily skin · No SPF

    Retailer shade note: rich deep tone with neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Honey (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Close colour
    • Deep · Warm · golden undertone

    $35

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  4. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Tinted Moisturizer SPF 20 in Dark Almond DG6, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Honey. Every attribute compared, with its share of the score.

ComparedYour shadeDeep HoneyClosest shade matchDark Almond DG6Score
Shade match55% of overall97
Colour95#804d22#7f4b24Looks identicalColour difference 1.4 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Dark Almond DG6.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • SPF 20 instead of SPF 40

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 20
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Honey. Every attribute compared, with its share of the score.

ComparedYour shadeDeep HoneyClosest overall alternativeF14.9NCScore
Shade match55% of overall94
Colour91#804d22#784c24Very close colourColour difference 2.1 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC.

Same or better

  • $31 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage

Different

  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

PÜR 4-in-1 Tinted Moisturizer SPF 20 Dark Almond DG6

Best price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC

Match price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.