Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
9 of 32 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Ulta Beauty
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$24.01 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonWalmart$29.71 less (76%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for combination skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$35.11 less (90%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta Beauty
Target$24.41 less (63%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
No material differences in the data we have.
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta BeautyCosts $3 moreMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: rich medium
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $14 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol · No SPF
Retailer shade note: Medium with Rosy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $10 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin · No SPF
Retailer shade note: medium, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Medium (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N18
$30
Medium Vanilla
$12
Café Au Lait
Light Sand
210
$30
Buff Beige
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 29, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 29.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation in N4.5, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in N4.5.
10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 29
SephoraYour shade $39 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation N4.5
SephoraYour shade $39 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
