Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
15 of 31 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Ulta Beauty · product price; shade not separately priced
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Ulta Beauty · lowest price $11.97 at Walmart
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$28.57 less (73%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$19 less (49%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Contains listed fragrance · No SPF
Retailer shade note: light to medium skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy's
SephoraCosts $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Contains listed fragrance · No SPF
Retailer shade note: deep skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $3 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · No SPF
Retailer shade note: for medium cool skin with a subtle peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed
Retailer shade note: neutral light medium with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (36%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Contains listed fragrance · No SPF
Retailer shade note: medium deep with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finishNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · No SPF
Retailer shade note: very fair beige with neutral undertone for fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$33.76 less (87%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/oily skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Not marketed for combination/oily skin · No SPF
Medium confidence· Digital match
Wet n Wild PhotoFocus Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.24View at Ulta Beauty
Target$24.41 less (63%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$1 less (3%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finishNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · No SPF
Retailer shade note: beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $42 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finishNo blurring effect claimedContains listed fragrance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · Contains listed fragrance · No SPF
Retailer shade note: dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyShowing 12 of 13 matches
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Medium (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N Neutral
$42
33.5 Tan Natural
$30
3.5N
$33
11 Light Neutral
$32
Tone 07 N
$32
385
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Cool, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Cool.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Light Beige, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Light Beige.
3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Cool
Ulta BeautyYour shade $39 at Ulta Beauty · product price; shade not separately priced
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Light Beige
Ulta BeautyYour shade $39 at Ulta Beauty · lowest price $11.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
