Beautler.Your beauty butler

CC+ Cream Natural Matte Foundation Light Medium dupes and alternatives IT Cosmetics

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free3Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

9 of 32

Only showing matches with buildable coverage.

Closest shade match: Tarte Timeless Hydrating Foundation 27B Light-Medium Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Light MediumChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
The match
Tarte
27B Light-Medium Beige
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Cool Porcelain

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Light MediumChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Cool Porcelain
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
50
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · R.E.M. Beauty

    Sweetener Foundation

    light 8 nw
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: light to medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Fair
    Shade match 89
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Same neutral undertoneSame matte finish

    Differences: Slightly deeperBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Buildable rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · R.E.M. Beauty

    Sweetener Foundation

    light 5 n
    Shade match 89
    $35Ulta BeautyUlta Beauty$4 less (10%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: light with neutral, slightly cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Fair Porcelain
    Shade match 87
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: pale with warm undertone

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Light
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  6. #8 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same matte finishBoth claim a blurring effectClaims 16-hour wear

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No SPF

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Cool Porcelai
    Shade match 80
    $14.99WalmartWalmart$24.01 less (62%)

    Matches: Same matte finish

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Medium (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Café Au Lait

    NARS Radiant Creamy Concealer, shade Café Au Lait

    • Close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium. Every attribute compared, with its share of the score.

ComparedYour shadeLight MediumClosest shade match27B Light-Medium BeigeScore
Shade match55% of overall96
Colour94#febc99#f9bd99Very close colourColour difference 1.6 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cool Porcelain, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium. Every attribute compared, with its share of the score.

ComparedYour shadeLight MediumClosest overall alternativeCool PorcelainScore
Shade match55% of overall92
Colour87#febc99#f3bb9fVery close colourColour difference 2.7 (0 is identical)
Depth97LightLightSameDepth difference: 1.7
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 83/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cool Porcelain.

Same or better

  • $23 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage

Different

  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 40Not listed
Overlap
View full match

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 27B Light-Medium Beige

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Cool Porcelain

Match price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.