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CC+ Cream Natural Matte Foundation Light dupes and alternatives IT Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Geller Baked Balance-n-Glow Illuminating Foundation Porcelain

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation N4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    98
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: for very light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    22B Light Beige
    Shade match 89
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance · No SPF

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    19H Fair-Light Honey
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Contains listed fragrance · No SPF

    Retailer shade note: fair to light skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · R.E.M. Beauty

    Sweetener Foundation

    light 1 n
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Essence

    Foundation Stick

    140
    Shade match 94
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    740 Marisol
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: for very very light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $41Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    0N1 Alabaster
    Shade match 94
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: lightest with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Natasha Denona

    HY-GLAM Powder Foundation

    N3
    Shade match 97
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  12. #14 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 11
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $52Ulta BeautyUlta BeautyCosts $13 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No SPF

    Retailer shade note: very light with cool pink undertones

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F3N
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No SPF

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  15. #17 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 02
    Shade match 96
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than full coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 95
    $46Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for oily skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for oily skin · Contains listed fragrance · No SPF

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Natasha Denona

    HY-GLAM Powder Foundation

    RN3
    Shade match 94
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: light rosy neutral

    Medium confidence· Digital match

    View match
  18. Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  19. Shade match 85
    $60Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  20. Shade match 86
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains listed fragrance · No SPF

    Retailer shade note: for light skin with cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    21N Eburnean
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: neutral light with peach undertones

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Cool Porcelai
    Shade match 87
    $14.99WalmartWalmart$24.01 less (62%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Neutral
    Shade match 95
    $39SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Ivory (C-024)
    Shade match 92
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Extra light, cool neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Essence

    Foundation Stick

    150
    Shade match 86
    $6.99Ulta BeautyUlta Beauty$32.01 less (82%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: light with warm rosy undertones

    Medium confidence· Digital match

    View match
  26. Shade match 86
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No SPF

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  27. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper

    Low confidence· Digital match

    View match
  28. #30 · Doll 10

    Peptide Bounce Balm Foundation

    Fair/Light
    Shade match 95
    $44Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for combination/oily skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/oily skin · No SPF

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 94
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: Extra light with neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 99
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    99
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  31. Shade match 98
    $17.99Ulta BeautyUlta Beauty(product price)$21.01 less (54%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  32. #34 · Maybelline

    Fit Me Dewy + Smooth Foundation

    115 Ivory
    Shade match 98
    $9.12WalmartWalmart$29.88 less (77%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    20
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match

Showing 12 of 32 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Looks identical
    • Fair · Neutral undertone

    $16.99

  2. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

  4. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Very close colour
    • Light · Neutral undertone

    $36

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1

    • Very close colour
    • Light · Neutral · neutral pink undertone

    $34

  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Geller Baked Balance-n-Glow Illuminating Foundation in Porcelain, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest shade matchPorcelainScore
Shade match55% of overall99
Colour99#f0c3ac#f0c2abLooks identicalColour difference 0.3 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared32
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 72/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Glow Illuminating Foundation in Porcelain.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in N4, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest overall alternativeN4Score
Shade match55% of overall96
Colour94#f0c3ac#f1c7aeVery close colourColour difference 1.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in N4.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

Laura Geller Baked Balance-n-Glow Illuminating Foundation Porcelain

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation N4

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.