Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: fair beige with neutral undertones for light skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$4 less (10%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Costs $16 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for oily skinNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light rosy neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: lightest with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$31 less (79%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperNo blurring effect claimedNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · No SPF
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$4 less (10%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperBuildable rather than full coverageNot marketed for oily skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light with neutral, slightly cool undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta Beauty
Walmart$23.87 less (61%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty(product price)Costs $0.50 moreMatches: Same neutral undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly deeperBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Retailer shade note: for very light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperSlightly cooler undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Contains listed fragrance · No SPF
Retailer shade note: light skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Not marketed for combination skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Retailer shade note: for fair to light skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38 · out of stockView at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Same neutral undertoneSame matte finishClaims not settling into lines
Differences: Medium rather than full coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed
Retailer shade note: fair skin w/ neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$24.01 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$23 less (59%)Matches: Same neutral undertoneSame matte finish
Differences: Slightly deeperBuildable rather than full coverageNo blurring effect claimed
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Buildable rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: cool porcelain with neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (10%)Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF
Close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: very light with neutral warm undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$23.01 less (59%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: No blurring effect claimedNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $16 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for oily skinNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.90 moreMatches: Same matte finishBoth claim a blurring effectClaims long-wearing
Differences: Buildable rather than full coverageContains drying alcoholNo SPF
Close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyWalmart$24.01 less (62%)Matches: Very close colourSame matte finish
Differences: Slightly deeperSlightly cooler undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.99View at WalmartUlta BeautyCosts $3 moreMatches: Same matte finishSame full coverageClaims 24-hour wear
Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · No SPF
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta BeautyCosts $13 moreMatches: Same matte finishSame full coverageClaims 12-hour wear
Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · No SPF
Retailer shade note: very light with cool pink undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Same neutral undertoneBoth claim a blurring effectClaims 12-hour wear
Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF
Close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No SPF
Retailer shade note: cool beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame full coverageClaims long-wearing
Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyTarget$24.41 less (63%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$32.01 less (82%)Matches: Same matte finish
Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: light with warm rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Same neutral undertoneSame full coverageClaims a lightweight feel
Differences: Natural rather than matte finishNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed
Retailer shade note: neutral light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$3 less (8%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedNo SPF
Very close colour · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: light / medium - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $6 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel
Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for combination skin · No SPF
Retailer shade note: fair neutral cool
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19 · out of stockView at SephoraUlta Beauty$40View at Ulta BeautyShowing 12 of 30 matches
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tiramisu
N6.5
$16.99
280
$30
0N1
$34
121
$12.99
Tone 3.8 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rude Perfect Base Foundation Stick in 14N Light Medium Neutral, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rude Perfect Base Foundation Stick in 14N Light Medium Neutral.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation in N4, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in N4.
10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Rude Perfect Base Foundation Stick 14N Light Medium Neutral
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
MAC Cosmetics Studio Fix Powder Plus Foundation N4
SephoraYour shade $39 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
