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CC+ Cream Natural Matte Foundation Rich Honey dupes and alternatives IT Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Blur Tint Foundation 13: Caramel

The equivalent shade and the most similar foundation overall.

The match
NYX Professional Makeup
13: Caramel
Depth and undertone: Tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
85
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$25 less (64%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Warm
    Shade match 97
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $55SephoraSephoraCosts $16 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · No SPF

    Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    38 Medium Deep Neutral
    Shade match 94
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  4. #5 · R.E.M. Beauty

    Sweetener Foundation

    tan 9 w
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: tan to deep with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Same warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: golden caramel with warm undertone

    Medium confidence· Digital match

    View match
  6. #7 · Jane Iredale

    Beyond Matte Liquid Foundation

    M13
    Shade match 82
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: No SPF

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No SPF

    Retailer shade note: very dark w/ gold/brown undertones

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW35
    Shade match 91
    $39SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with soft peachy undertones

    Medium confidence· Digital match

    View match
  8. Shade match 82
    $55SephoraSephoraCosts $16 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · No SPF

    Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  9. #10 · R.E.M. Beauty

    Sweetener Foundation

    tan 7 g
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Carame
    Shade match 87
    $12.28WalmartWalmart$26.72 less (69%)

    Matches: Same warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly lighterNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for medium deep rich warm skin with a golden hue

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    325 Tan Warm
    Shade match 93
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  13. Shade match 83
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: medium deep neutral

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C8
    Shade match 88
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep olive with golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 87
    $11.97WalmartWalmart$27.03 less (69%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC47
    Shade match 87
    $39SephoraSephoraSame price

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep with peachy golden undertones

    Medium confidence· Digital match

    View match
  17. #18 · KimChi Chic Beauty

    A Really Good Foundation

    124MD
    Shade match 88
    $29Ulta BeautyUlta Beauty(product price)$10 less (26%)

    Matches: Same warm undertoneSame full coverageClaims long-wearing

    Differences: Natural matte rather than matte finishNo blurring effect claimedNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural matte rather than matte finish · No blurring effect claimed · No SPF

    Retailer shade note: Tan with Warm Undertones

    Medium confidence· Digital match

    View match
  18. Shade match 81
    $60SephoraSephoraCosts $21 more

    Matches: Same matte finishBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 83
    $58Ulta BeautyUlta BeautyCosts $19 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    90
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · No SPF

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC46
    Shade match 86
    $39SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. #22 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    44N Tan
    Shade match 84
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/oily skinNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/oily skin · No SPF

    Retailer shade note: tan, neutral undertone

    Medium confidence· Digital match

    View match
  22. #23 · NARS

    Light Reflecting Foundation

    Caracas
    Shade match 92
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  23. #24 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5N2 Amber Honey
    Shade match 84
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: deep with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  24. #25 · Juvia's Place

    I am Magic Powder Foundation

    Burkina - Tan 3
    Shade match 81
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterNeutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than warm undertone · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  25. #26 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    365 Copper
    Shade match 81
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Same matte finishSame full coverageClaims 24-hour wear

    Differences: No blurring effect claimedContains listed fragranceNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  26. #27 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    21 Neutral Tan
    Shade match 80
    $14.99TargetTarget$24.01 less (62%)

    Matches: Same matte finish

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    87

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  27. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Coconut 356
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Same warm undertoneSame matte finishClaims 12-hour wear

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  28. #29 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Neutral
    Shade match 82
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  29. #30 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 2N
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  30. #31 · Maybelline

    Lifter Stix Multi-Use Face Stick

    60
    Shade match 97
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than matte finishNo blurring effect claimedNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No SPF

    Retailer shade note: warm medium/deep

    Medium confidence· Digital match

    View match
  31. Shade match 94
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    40
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for oily skin · No SPF

    Retailer shade note: medium to tan with warm tones

    Medium confidence· Digital match

    View match
  32. Shade match 96
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    28
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for deep skin with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 32 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Honey (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC47

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC47

    • Looks identical
    • Tan · Warm · peach undertone

    $30

  2. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Very close colour
    • Tan · Warm · peach undertone

    $36

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Close colour
    • Tan · Warm · golden undertone

    $31

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Close colour
    • Tan · Warm · golden undertone

    $30

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Blur Tint Foundation in 13: Caramel, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey. Every attribute compared, with its share of the score.

ComparedYour shadeRich HoneyClosest match13: CaramelScore
Shade match55% of overall97
Colour96#c3713f#c67243Looks identicalColour difference 1.2 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Blur Tint Foundation in 13: Caramel.

Same or better

  • $25 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Medium rather than full coverage
  • No SPF

Ingredients (information only, not scored)

19 shared ingredients; weighted similarity 38%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 13: Caramel

Match price
$14Ulta BeautyUlta Beauty
$25 less (64%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.