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CC+ Cream Natural Matte Foundation Rich Honey dupes and alternatives IT Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral2
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Only showing matches without silicones.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Lifter Stix Multi-Use Face Stick 60

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$26.01 less (67%)

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative: NARS Natural Matte Longwear Foundation CARACAS

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
NARS
CARACAS
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $55SephoraSephoraCosts $16 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · No SPF

    Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Caracas
    Shade match 92
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  3. #5 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 2N
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Honey (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC47

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC47

    • Looks identical
    • Tan · Warm · peach undertone

    $30

  2. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Very close colour
    • Tan · Warm · peach undertone

    $36

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Close colour
    • Tan · Warm · golden undertone

    $31

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Close colour
    • Tan · Warm · golden undertone

    $30

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Stix Multi-Use Face Stick in 60, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey. Every attribute compared, with its share of the score.

ComparedYour shadeRich HoneyClosest shade match60Score
Shade match55% of overall97
Colour96#c3713f#c27245Looks identicalColour difference 1.2 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 60.

Same or better

  • $26.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims not settling into lines

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in CARACAS, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey. Every attribute compared, with its share of the score.

ComparedYour shadeRich HoneyClosest overall alternativeCARACASScore
Shade match55% of overall88
Colour82#c3713f#c77c4aClose colourColour difference 3.4 (0 is identical)
Depth90TanMedium tanCloseDepth difference: 4.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 84/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in CARACAS.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Lifter Stix Multi-Use Face Stick 60

Match price
$12.99Ulta BeautyUlta Beauty
$26.01 less (67%)

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative

NARS Natural Matte Longwear Foundation CARACAS

Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.