Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at Sephora
Macy's$45View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: very fair beige with neutral undertones for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$4 less (10%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperBuildable rather than full coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (10%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: fair to light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed
Retailer shade note: fair skin w/ neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Costs $7.90 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageContains drying alcoholNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$23.01 less (59%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephora$15 less (38%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/oily skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for combination/oily skin · No SPF
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperNo blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · No SPF
Retailer shade note: for very very light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (79%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (10%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: very light with neutral warm undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.90 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageContains drying alcoholNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty$27.81 less (71%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.98View at Walmart
Target$11.99View at TargetWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperMedium rather than full coverageNot marketed for oily skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · No SPF
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautySephoraCosts $15 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$26.01 less (67%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $7.90 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly deeperBuildable rather than full coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$4 less (10%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for oily skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: fair to light with peach undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed
Retailer shade note: neutral light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: Extra light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$27.01 less (69%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Light rather than full coverageNo SPF
Very close colour · Matte · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Light rather than full coverage · No SPF
Retailer shade note: very Fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta BeautyCosts $13 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperSlightly cooler undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No blurring effect claimed · No SPF
Retailer shade note: very light with cool pink undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyMacy's$52View at Macy'sSephora$1 less (3%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No SPF
Retailer shade note: cool beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$32.01 less (82%)Matches: Very close colourSame matte finish
Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: fair with peachy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty$9 less (23%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight-medium rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Light-medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish · Light-medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: Fairest with neutral undertones
Medium confidence· Digital match
Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyShowing 12 of 30 matches
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Beige (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0N1
$34
280
$30
2 Fair
$36
Tone 3.8 N
$32
Birch 1
$39
Tiramisu
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN2.5, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN2.5.
9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N00 Alabaster, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N00 Alabaster.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN2.5
SephoraYour shade $39 at Sephora
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1N00 Alabaster
SephoraYour shade $39 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
